Industry news

Apple has announced the launch of Apple TV+, a new streaming service featuring TV, films and original content on demand.

TWICE sister publication TVBEurope asked three industry analysts how the launch will affect the SVoD landscape.

So why now? Michail Chandakas, analyst at Kagan, a media research group within the TMT offering of S&P Global Market Intelligence, pointed toward declining hardware sales: “Apple is pursuing a more diverse consumer approach with the Apple TV and Apple 4K TV streaming devices that aggregate a number of OTT services, much like Roku and Amazon Channels, through Apple ID or directly through the available SVoD services.”

What do you think about this news, do you willing to buy this TV?