Global TV shipments had their worst year-on-year decline in Q2 2015 in the last 5 years, according to research from market watcher IHS. While 2014 saw overall growth of 3 percent over the course of the year, the strengthening US dollar along with a global economic slowdown has meant that shipments in emerging markets have declined significantly in Q2.

Of particular note, TV shipments in Latin America declined 17 percent YoY, led by poor performance in Brazil. This is despite massive TV subsidies in Mexico that added an estimated 2 million units shipped during 1H 2015. Shipments to emerging markets in Asia-Pacific excluding China declined 9 percent.

Sixty percent of all TV revenues in Q2 were accounted for by the top five brands. Samsung remains the market leader with 29 percent share, followed by LG (14 percent), Sony (7 percent), Hisense (6 percent) and TCL (5 percent).

The bright spot for the TV market was the 4K/UHD segment. Overall year-on-year growth for this premium segment reached 197 percent, or 6.2 million units. According to IHS, this is in part due to increased awareness along with significant price erosion resulting in more affordable 4K models becoming available.