Industry news

Ultra HD (4K) TV sales have reached approximately 16 million in 2015 and will reach an estimated 24 million by the end of the year due to year-end holiday demand in Europe and the US, according to estimates from AU Optronics (AUO).

AUO has seen more than 30% of its 4K TV panel shipments used in 50-inch and above size units and that number is expected to increase to 40% in the fourth quarter of the year.

The company added curved TV sales reached 2.4 million globally in the third quarter of 2015, reaching a 7.1% penetration in the 50-inch and above segment during the period.

4K TV panels have also dropped to about 1.1 times in pricing compared with Full HD TV panels, noted AUO.

AUO has also began mass producing 4K notebook panels as of the third quarter of 2015 and currently holds a 50% share in the market, the company said, adding that its notebook reserves have dropped.

In terms of smartphone displays, AUO began mass production of 770ppi 4K displays in September, giving the company a full range of 4K products.